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Packaging Design Master
Introduction
Welcome to the course! (0:59)
Join the Facebook Group!
Into to Design With Me (coming soon!)
Download Workbook
Print + Packaging Essentials
Vocabulary (3:18)
Printing Techniques (9:46)
Materials, Techniques and Packaging Types (15:51)
Color (10:36)
Sales, Onboarding and Pricing
Sales Calls (8:29)
Value Based Pricing (11:40)
Notion Client Onboarding (22:39)
Packaging Design Strategy
How branding & packaging intertwine (13:18)
Retail Research (11:05)
Competitor Studies (2:58)
Audience Analysis (4:08)
Pre-Strategy Workshop (3:36)
Conducting a Strategy Workshop (13:42)
Choosing the Right Packaging (3:39)
Art Direction (10:59)
Research and Preparation
Consumer Buying Habits (4:05)
Differentiation (9:01)
Suppliers & Printers
Suppliers & Printers (16:38)
Legal Information
General Requirements (3:36)
Cosmetics (10:36)
Food (8:08)
Icons / Badges (3:09)
Barcodes (4:09)
Designing Packaging
Designing- first steps (5:31)
File Setup / Dielines (16:07)
Spot Colors + Finishes (6:27)
Curved Dielines (10:57)
Creating a Digital Mockup (12:52)
Creating a Physical Mockup (5:37)
Project Wrap-up
Setting Up Final Art (1:41)
File Structure (7:28)
Proofs and Printer Coordination (6:19)
Design With Me! - MUNA Fragrance Brand
Muna Strategy Workshop (10:14)
Muna Strategy Presentation (17:31)
Muna Legal Info (8:07)
Muna Design Exploration (9:32)
Muna Concept Presentation (coming soon)
Guest Expert Trainings
How to start charging $10k+ - Carli Anna (34:28)
Brand Strategy Essentials - Quill & Co. (24:54)
Marketing Yourself on Pinterest + Working with Anthropologie - Emmygination (34:05)
Sustainable Design- Little Fox Design Studio (21:59)
Paper for Packaging with Neenah Paper (48:01)
General Requirements
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